If you’re an entrepreneur or small business owner, creating a stellar social media reputation is essential. We live in a world where people are constantly connected and, as a business owner, you should absolutely capitalize on those connections. Of course, maintaining a great social media reputation is half the battle. Many folks often seek information online before making a purchase. With so many platforms available, it’s easy to get lost in the shuffle and you need to be proactive in protecting your business’ reputation. Below are four easy tips to help you improve your social media reputation!
Keep It Consistent
Have you ever visited a business’ website only to find broken links to their social media pages? Have you noticed mismatched logos and color schemes? One of the easiest ways to improve your social media reputation is to make sure all of your platforms are consistent.
From Instagram and Facebook to Twitter and Pinterest, make sure all of your profile photos are the same and that the fonts, colors, and information you provide are consistent as well. Also, be sure that your profiles are fully completed. Do you have a bio? Is there a link to your website? If you’re all over the place, you’ll be sure to lose followers.
Post Content Regularly
This point goes hand in hand with keeping it consistent! If you want to maintain a solid social media reputation, you need to post relevant content on a regular basis. Whether it’s a daily instagram post, weekly blog post, or monthly Facebook giveaway, you need to keep your followers engaged.
I highly recommend creating a content calendar where you can keep track of your different social media platforms and the posts you plan to share with your audience. There’s no point in having all of these accounts if you make no effort to use them.
Respond to Feedback
No business is perfect– and that’s okay. Your audience isn’t looking for perfectionism, they’re looking to see how you respond to feedback…both good and bad. If you have a disgruntled customer tweeting at you or posting on your Facebook page, don’t ignore it. Reach out to the customer with confidence and class. Keep your responses simple, short, and sweet.
Acknowledge your mistakes with kindness and gratitude, and offer to make things right. Never blame the customer or become combative– it’s not a good look for anyone! On the flip side, be sure to respond to positive feedback as well! Always thank your customers for their loyalty and kind words– they’ll be that much more willing to share their good experiences with others!
Listen to Your Audience
Not only should you respond to customer feedback, you should also pay close attention to their needs. Do your customers have suggestions for your business? Do they wish you had a certain product or service offering? Remember, these are the folks who keep you in business! It’s not enough to have a Twitter or Facebook account.
Carve out time in your calendar to actively read through the comments on these various platforms. Plus, your customers will be that much more likely to engage with you on social media if they know you make a true effort to engage!
While maintaining your business’ social media reputation can seem overwhelming, think of it as an exciting way to engage with an audience that you never would have had access to in years past. As business owners, we now have the opportunity to chat with our audience 24/7 and that’s an incredible business tool! Still feeling unsure about the world of social media? I’d love to help you implement a comprehensive and creative social media strategy for your business. Let’s chat today! Reach out to me here!
