LI Group

Strategist vs Consultant: The Ultimate Duo!

Every entrepreneur knows that there is a time in their business life when they need to consult an expert. But, the question is, what kind of expert? Take our team, for example. Liz is a business consultant. Emily is a strategist. Together, they are an amazing team – but their roles are very different, and often confused!

Strategist

The Fundamentals of a Strategist and a Consultant

Let’s start with the fundamentals.

Consultant: A consultant gives professional advice or services. They’re an expert in their field and have a wide knowledge on the subject matter.

Strategist: A person who is skilled in making plans for achieving a goal. They know how to formulate action steps to create a great strategy.

When is it Time to Hire a Consultant or Strategist?

They say when you know, you KNOW.

Every entrepreneur reaches that phase in their business when it is time to hire external help. You’ve reached a huge milestone in your business and you want to take the next step, but you just don’t know how!

Are you currently:

  • In a new phase with your business, but unsure how to take the next steps?
  • Spending HOURS working for your business, with no time left to work ON it?
  • Left feeling tired, drained, and unsure of what your next business steps will be?
  • Unsure what kind of person to hire to help you succeed?

If you answered yes to any of these questions, then it might be time to look at hiring a strategist or a consultant!

But – are you still feeling confused about who is who and what service you might need? Let’s break it down further!

Strategist

Who YOU Should Hire (and When!)

You should hire a strategist if:

  • You have SO many ideas for your business, but you need external expert guidance to make sense of them.
  • You’re ready to launch a new product.
  • You are juggling too many hats, and you want to focus on something specific within your business.
  • You are unsure of your WHY – such as who you serve, what your goal is, what your mission is, your pricing, your packaging – the list can be endless!
  • You’re falling out of love with your business and you want to rekindle that spark!

You should hire a consultant if:

  • You know what it is you need to do, but want advice on how best to do it
  • You know the how, what, why, and who, but you need an expert to execute the process.
  • You want expert guidance on a particular topic!

Hopefully, this clears up the difference between a consultant and a strategist! Remember, at LI Group, we have an expert business consultant, Liz Illg, and an expert strategist, Emily Giroux! Book a call with them today to get ahead in YOUR business. 


Author: Meg is a copywriter from England but currently lives in Sydney, Australia. She has been with LI Group for 1 year and loves to write for a variety of different accounts! In her spare time, she likes going for coastal walks where she contemplates life.

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