How Do I Find My Ideal Client? Build Your Brand With Confidence!

Ideal Client

In business, it is always easier to attract an ideal client or avatar than to pursue one. This is because it is easier to sell to someone who already believes, trusts, and knows your brand, rather than someone entirely new to it. But how do you find that ideal client in the first place? You […]

How to Create a Business Strategy that Works

A clear business strategy is so important for growth. It’s one of those things that no successful company can live without. But what is a business strategy? Let’s give a clear definition of what it is so that we can make sure we know what we are dealing with! Business Strategy (n): a plan of […]

Strategist vs Consultant: The Ultimate Duo!

Every entrepreneur knows that there is a time in their business life when they need to consult an expert. But, the question is, what kind of expert? Take our team, for example. Liz is a business consultant. Emily is a strategist. Together, they are an amazing team – but their roles are very different, and […]

How to Reimagine Your Vision for Your Business

As entrepreneurs or business owners, it’s frustrating when you lose sight of your ultimate goal.  What was the purpose of your business?  Why did you start it?  What was your dream? In these challenging times, especially with COVID-19, these questions are even more important. Sometimes, losing sight of your vision is an inevitable part of […]

How to Build a Strong Sales Funnel

The business environment has shifted.  People are now meeting their favorite businesses ONLINE. If you haven’t asked yourself this before, start asking yourself this question TODAY. What do clients see when they visit my website? The truth is, the first time people visit your website, they are unlikely to do business with you. Most website […]

How to Create an Online Course

In the last few weeks, we have seen a major shift in the way the world’s consumer market is working and learning.  Where we used to congregate in office buildings and retreat centers, we are now gathering on Facebook and Zoom and going online to learn new skills. It doesn’t seem like this trend is […]

Celebrate You This Spring! A Business Journey in Reverse

Take just a moment to set everything aside that is keeping you busy in your regular life.  From a place of quiet and calm, reflect on how you got to the place where you are standing today. What do you see, looking back? Were you always a hard working entrepreneur with an abundance mindset, a […]

Five Important Communities That Every Small Business Owner Needs to Have

When you’re the boss, it’s easy to feel like an island.  [bctt tweet=”We are surrounded and shaped by our communities, whether we know it or not.”]We get so zoomed in on our goals, that it’s easy to overlook the people who are there to support us! The truth is, you’re not alone. We are surrounded and […]