It’s becoming increasingly obvious that small businesses need to understand the analytics behind their marketing strategies to achieve more in marketing. Content marketing analytics are your new business best friend if you’re wanting strategic insights on your current progress, an update on your strategies, and success for any campaigns you are pushing forward with.
There are a number of marketing tools available. Each type has customizable features, from the types of metrics analyzed to the dashboards and integrations. You can design yours to work best for you and your business to analyze your latest marketing strategy.
Moz
This tool is best for monitoring and measuring your SEO strategy. Moz is fantastic at working out the impact of your SEO content – from your website copy through to your blogs. You can see where you sit in terms of industry performance and ranking: Moz also makes it easy to see where you need to improve, too.
Moz wants to see your business thrive over others, which is why it enables tracking on competitors ranking – so you can determine who has that coveted first page Google slot.
HubSpot
HubSpot is a fantastic all-around metrics tool. They make it easy to access all the data and insight you need into one, easy to read location for you to learn and grow from. You can make this software totally unique to your business needs, as well as visually make it appealing for your team to work from. Plus, you can track where your customer is in their journey, from the initial first steps, right through to a purchase.
It’s all there, in one easy spot.
Google Analytics
This is perfect for those that use other Google business tools to monitor business growth. Google Analytics is an intuitive platform that measures the performance of content across a range of different platforms – so that you can see what’s working and what’s not. Plus, the recommended platform for small businesses is free to use. You can get expert analytics and advice at no extra cost for your business – how fantastic!
SemRush
SemRush tracks SEO in an easy-to-use and understandable way. It helps you track your content performance as well as brand mentions on different search engines. Plus, you can track your competitors, too – and see what’s working for them. It also tracks what pages within your website are getting the most traffic, so that you can see where you can adjust your content further.
Your business deserves metrics that are easy to understand, implement, and learn from. These tools come in various product types and price ranges so that you can pick the best one for your company. Don’t let competitors get ahead in your industry: utilize analytics to create a powerful strategy that’ll help you get ahead of the crowd.
If you need any marketing help or strategies, talk to the experts here at LI Group. We’re a local but global marketing agency that specializes in content for small businesses. We’d love to work with you.
Author: Meg is a copywriter from England but currently lives in Sydney, Australia. She has been with LI Group for 1 year and loves to write for a variety of different accounts! In her spare time, she likes going for coastal walks where she contemplates life.
