Rebranding is a normal part of any business. We grow, we expand our services, and we change our direction of what it is we want to do. Rebranding represents this change and growth that your business has gone through, which is a really exciting time for everyone involved! While internally, we might introduce these new changes and outwardly put out different products, the rebrand is the visual side of this business growth to an external market. Because this is going to be seen and will ultimately represent the direction you now want your business to go in, it’s crucial to get it right. Ultimately, a rebrand is an awesome way to breathe new life and excitement into your business and this blog will give you the step by step into this process!
Look at your WHY
Why is it you do what you do? What led you to this business mission? Your why is what carries you through each and every day, and it’ll carry you through this rebrand, too. If your why has changed, which it likely will as you grow as a business person, then it’s important that your branding reflects this. Your why will always be the focal point of your business, so don’t let it get lost in your rebrand.
Rewrite your brand story
Your brand story reflects the narrative that your brand goes by. So, when you’re in a rebrand, this will naturally change. Make sure that your brand story represents your brand as a whole; your brand story is the facts and feelings that your brand creates, so make sure it’s impactful, it’s emotive, and it reflects your brand as it is.
Create new website copy
A rebrand of your business definitely deserves a new website copy to reflect this! Your rebrand is huge news, it signifies the huge growth and change that your business has gone through, so your website copy needs to do it justice. Plus, your services, prices, and the ideal client may have changed through this rebrand, so make sure you are still targeting the right audience.
Create a new logo and branding materials
The visual element to your rebrand is so important! Visuals are so easy for people to remember, so you want them to be impactful, recognizable, and reflective of what your brand will be like after you have rebranded.
Create a list of materials you need to change
What is it about your current business that you’ve outgrown? Whether it’s your name, your visuals, your services, or the whole thing entirely, leave no item off this list! It is so important to be thorough and get it right when rebranding. So, take your time! This is YOUR business and you want it to be the best it can be!
Change them one by one
Take your time in your rebrand and change items one at a time. If you don’t like something, go back, reflect, and work out what can be different. You should love the finished product after your rebrand. If you don’t, that’s okay! Just keep working on it.
Announce the change to your team & clients
Ah, the exciting part! Announcing a rebrand to your team and clients is SUCH an exciting time. Again, it’s crucial to get the messaging right here, so that your team and clients can understand why you’re rebranding, what it means to them, and what direction you’re now going with. This rebrand affects them, too!
A rebrand is such an exciting time in business, and while it takes a lot of work, there is so much reward in it too. As business owners, we are constantly evolving and our business and branding always need to reflect this growth. So, if you’re feeling like it’s time for a rebrand, go for it!
And remember, the team and LI Group are always here to help you along your business journey.
AUTHOR: Meg is a copywriter from England but currently lives in Sydney, Australia. She has been with LI Group for 1 year and loves to write for a variety of different accounts! In her spare time, she likes going for coastal walks where she contemplates life.