Facebook Ads have become a key part of many business’ marketing strategies, and they’re not going anywhere anytime soon. While it can be tempting to dive in and start creating your first ad, it’s important to know how to manage them wisely so you don’t waste your hard-earned money. The goal is to convert visitors into customers. Here are three steps to managing Facebook Ads that will help you get the most for your money.
Get clear on your ad’s objective.
Choosing which ad objective is best for your business can be a complicated decision without clear guidelines; that’s why it’s important to understand what each one is and how they impact your overall strategy. Facebook has eleven campaign objectives to choose from, and they are:
| Awareness | Consideration | Conversion |
| ✔ Brand Awareness ✔ Reach | ✔ Traffic ✔ Engagement ✔ Video Views ✔ Lead Generation ✔ Messages ✔ App Installs | ✔ Conversions ✔ Catalog Sales ✔ Store Traffic |
Use advanced settings to find your ideal client.
When it comes to managing your business’s Facebook ads, one of your most important tasks is making sure you’re targeting your ideal client. Create advanced custom and lookalike audiences that allow you to narrow in on their interests, demographics, and behaviors.
Analyze the results & make any necessary tweaks.
A key part of managing Facebook ads is understanding how users behave once they arrive on your site. The first step of any campaign should be a review of your current landing page analytics. You should also pay attention to other factors, such as bounce rate and site speed. These stats can help you make sure that your ad campaigns are making a positive impact on user behavior. Set your ads to run during peak traffic hours and test different ad sizes and copy variations to see which ones perform best. By reviewing performance in real-time, you’ll have a better chance of optimizing your ads based on data instead of guesswork.
Managing Facebook ads can be a lot of work, but it doesn’t have to be. If you keep these steps in mind when creating your ad campaigns, you can save yourself time and money while reaching the maximum amount of prospects possible. Not sure you want to tackle Facebook ads alone? Click here to meet up with Li Group; we’re happy to help!
Author: Tracy is a ghostwriter and international bestselling author in the US. She has been with Li Group since the fall of 2021. She loves helping amazing companies share their stories in writing. In her spare time, she’s cheering on her sons, writing poetry, and spending time with her best friend who happens to be her husband!
