Legendary Ideas Group

Legendary Ideas Group

Meet the Woman Behind Puff and Fluff!

With four locations, a growing online community, and no stopping in sight, Puff and Fluff has become a pet grooming staple in Arizona! Whether you’re a new customer or have been coming to Puff and Fluff for years, you may be wondering who the person behind it all is!


An enthusiastic animal lover from a small town in Iowa, Liz Illg is the Owner of Puff & Fluff Grooming and Pet Sitting. Liz has taken the pet world by storm over the last few years. With a love for learning, Liz received her Bachelor’s degree in Business from Arizona State University and her Master’s in Education from Northern Arizona University. Her education and passion for animals turned her college pet-sitting days into a full-time business ownership.


In her organized, savvy style, Liz cares for her clients’ pets as if they’re her own and she works hard to deliver an excellent experience – from shampoodles and ear cleanings to haircuts and pawdicures! Her motivation comes from relationships, a strong work ethic, and being the best person she can be. Her passion to build relationships with people and her local community is what encouraged her to become the owner of Puff & Fluff Grooming and Pet Sitting.


As a local entrepreneur, Liz understands the value of people and community. Liz has hosted events and raffles to benefit local pet rescues by partnering with other pet businesses in the community. She has also been featured on several local media outlets to share her love and knowledge about caring for pets.


When she’s not busy running Puff & Fluff Grooming and Pet Sitting, Liz enjoys volunteering her time with Gabriel’s Angels, a program in Arizona that inspires confidence, compassion, and best behaviors in at-risk children through pet therapy. Liz can also be found spending time with her five (yes, five!) fur babies, including her three Chihuahuas, Rosie, Tilly, and Luci, her Dachshund, Ruby and her Cavalier, Lily!

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