Running a business in the 21st century is an exciting thing! We can directly reach our target customers using a variety of social platforms, forming unique relationships like never before. Social media is a powerful tool when it comes to running any business– no matter the size of your company or the industry in which you work!
In fact, these tools can really launch your business to new heights and success. Did you know there are now over one billion Instagram users worldwide? And Facebook has over 80 million small- and medium-sized business pages! With such incredible engagement opportunities, managing your company’s social media platforms is essential in today’s business environment. Here are some key reasons it matters to engage with your audience on social media:
Increase Your Sales Potential – Who doesn’t want more customers, right? The beauty of social media is that you can personally follow and interact with both current and potential customers. The more you post, the more chances that your loyal customers will comment on and share your content with their friends and family. From there, you can exponentially increase your sales!
Advertising Costs Less – Long gone are the days of having to take out a one-page ad in your local newspaper in hopes of attracting customers. Now, you can do so with a click of a button! In fact, Facebook and Instagram offer low-cost ad options for business owners, depending on your unique audience and who you’d like to engage with. The more you use these platforms to engage with customers, the more people your ads will actually reach. This is a great way to get folks in the door or to your website.
Creative Communication – Finding new and fun ways to engage with your target audience is essential in running a small business. By using social media platforms, you can create fun polls and reports to learn more about your customers and their needs. Thinking of introducing a new product or service? Now you can see what folks think about it before it even hits shelves! This also helps you to really tap into your business’ brand…are you going to be fun and silly on social media or keep it a bit more serious? It can certainly be a mix of both, but keep it consistent to keep your followers engaged.
Greater Visibility – Finally, social media engagement matters because it allows you to be a more transparent business owner. You can take to any of these social networks to make exciting announcements or own your mistakes. All customers want is honesty and transparency before handing over their hard-earned dollars to your business. If a customer has an issue, social media allows you to reach out directly and make things right.
Still feeling unsure about the world of social media? I’d love to help you implement a comprehensive and creative social media strategy for your business.
Let’s chat today! Reach out to me here!