We’re on a mission to change how service-based businesses actually run —
by proving that, with the right structure, your operating manual can function like a system your team actually relies on… not something that gets ignored, forgotten, or rebuilt every time someone leaves.
Because once a service business starts growing, keeping everything in your head stops working.
You need a system built around your team, your client journey, and how your business actually runs.
Certified Trainual Partner
“I’ve built businesses that run without me. Now I can help you build yours.”
Liz is the founder of LI Group — Legendary Ideas Group, a company focused on building custom operating manuals for service-based businesses.
Over the last 20+ years, she has built and scaled service businesses, including one that grew to 9 locations before selling 2. Since then, she has built operating manuals for 250+ businesses across industries.
In 2026, Trainual brought LI Group in to work directly with their own clients — onboarding them onto the platform and building their systems.
Not just a partner — the team Trainual trusts with their own.
service businesses
built
Your operating manual has to live somewhere.
For most businesses, that’s inside Trainual.
It’s where workflows, process documentation, and training come together in one place — structured in a way teams can actually follow.
- Searchable
- Trainable
- Built for real businesses
It’s also where LI Group builds every operating manual — so the system doesn’t just exist, it gets used.
After building inside it for client after client, Liz became a Certified Trainual Partner — and LI Group was eventually brought in to support Trainual’s own customers.
The SmartScale Method came from doing this over and over again.
Real businesses. Real systems. Operating manuals that actually hold up.
Built from the ground up — refined across 250+ implementations.
What changed after we built the operating manual.
Always in the weeds
Actually leading the business
“Before this, I was answering every question, fixing every mistake, and constantly putting out fires. Now everything lives in one place. My team knows what to do without asking me. I’m finally running the business — not chasing it.”
Inconsistent experience
Clients stay & team performs
“My team used to do things differently every time. Clients noticed. And they didn’t always come back. Now everything is documented. Every role is clear. Every step is defined. My team is stronger, my clients are staying longer, and I finally have time to focus on growth.”
If you’re seeing your business in this… It’s not a people problem.
It’s a system problem.
Let’s fix it with a system your team can actually run from.
Custom operating manuals, workflows, and process documentation — built for how service-based businesses actually run.
