Website Copy Dos and Don’ts

At Li Group, we have the privilege of working with business owners to create their websites from start to finish. Website copywriting seems like an easy thing to do, but it’s actually a skill that takes practice to master.  When writing website copy, you have to be clear without being boring, engaging without being salesy, […]

Do Your Operational & Training Manuals Need an Update? Start with These 4 Steps!

Like most businesses, you have operational and training manuals that need an update.  So much has changed over the past two years, and you need to adjust the information so it is relevant and up-to-date when it gets into the hands of new hires.  It’s easy to get overwhelmed when faced with running your business […]

How to Scale Your Business

scaling your business

It’s time to scale your business effectively without causing unnecessary stress. Scaling your business can be challenging, especially if you’re working solo and every new hire means more to-do list items. Thankfully, many other entrepreneurs have done this before, and their wisdom can make your scaling process more manageable.  Let’s look at some tips we […]

Manage Your Facebook Ads With These Three Steps

facebook ads

Facebook Ads have become a key part of many business’ marketing strategies, and they’re not going anywhere anytime soon. While it can be tempting to dive in and start creating your first ad, it’s important to know how to manage them wisely so you don’t waste your hard-earned money. The goal is to convert visitors […]

What Can Digital Marketing Agencies Do for Your Business?

Digital Marketing Agencies

Digital marketing is a broad term that includes all the different ways in which you can use digital technology to promote your business. Compared to traditional marketing, a digital marketing agency helps businesses connect with their customers through the internet. The most common types of digital marketing are search engine optimization, social media advertising, and […]

How a Business Strategy Can Help You Achieve More in 2022

A business development strategy is crucial both to your short-term and long-term goals. It’s important as your business grows in 2022 to keep these plans up to date and continually review and update them each quarter. This is because you’ll need to continually assess, develop, and strategize according to your actual growth as opposed to […]

Five Essential Things You Should ALWAYS Have on Your Website

If you’re a business owner, chances are you want a website to help promote your business and connect you with your ideal client. This is particularly true if your business is an online service or product. So, do you know what the most essential items are for a successful website? We do! Our team at […]

How To Attract Your Ideal Client Through Your Website Copy

The right website copy will attract your ideal client. It’s that simple.  Or, is it? Most people use the internet to find their ideal service or product, so how do you stand out from the crowd and connect with the right person? How do you convince them to keep reading about you and what you […]

Why Personal Brands Fail and How to Make Yours a Success

When you think of branding, you typically think of large, iconic businesses, like Coca-Cola, Nike, and Facebook, for example. But what about personal brands? Entrepreneurs come up with new business ideas every single day, and with these new business ideas come new personal brands. If done well, personal branding will elevate your success exponentially. Your […]

How Do I Find My Ideal Client? Build Your Brand With Confidence!

Ideal Client

In business, it is always easier to attract an ideal client or avatar than to pursue one. This is because it is easier to sell to someone who already believes, trusts, and knows your brand, rather than someone entirely new to it. But how do you find that ideal client in the first place? You […]